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Everybody is listening – by UM Qatar’s Irem Limnili Angun

All ears are on the rise of social audio, writes UM Qatar’s associate director of strategy, Irem Limnili Angun

Social audio has been one of the hottest topics of 2021, and it will only continue to grow in 2022. This term is not an entirely new phenomenon; however, it is set to muscle into one of the hottest spaces in media. Clubhouse hit the scene at the very right time in 2020, as the Covid-19 pandemic kept people around the world at home trying to avoid videoconferencing fatigue but starved for human connection.

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