On a typical day, scrolling through TikTok, a video pops up that instantly catches attention; it’s witty, on-trend, and feels like it was curated right out of the Gen-Z playbook. To everyone’s surprise, it’s from Spinneys, the grocery store.
Spinneys consistent social media presence on both TikTok and Instagram Reels has garnered a lot of attention; their content is regularly finding its way into office discussions, group chats, and direct messages.
A reoccurring comment sums it up best: “I am chronically online enough to work at Spinneys; please hire me.” A sentiment that captures the relatable tone that Spinneys has achieved through its content. But what’s the strategy behind
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