Following a Marketing Mix Modeling (MMM) study conducted by Nielsen, the prominent information, data and market measurement firm, TikTok for Business reveals the Return on Advertising Spends (ROAS) and Effectiveness of TikTok ad spends for businesses.
The Marketing Mix Modeling (MMM) has been the gold standard method of measuring efficiency and effectiveness for over 30 years. For the purpose of the study, it was run on six brands spanning three categories: Food & Beverage, Health & Personal Care, and Home Care, across Saudi Arabia, UAE, and Egypt, with the aim to help identify modelling best practices for TikTok and provide marketers a view into the relative category performanc
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
