Due to the Covid-19 pandemic, the world has witnessed a drastic shift in people’s shopping behaviour in the last few years. In light of this reality, luxury brands have started adapting to this new trend, using the latest technologies to offer their customers new and innovative shopping experiences. One of these technologies is augmented reality (AR) which helps in replicating the personalized in-store shopping experience combined with the convenience of digital media. AR’s ability to let customers see, interact with, and try on products in a lifelike setting could unlock unprecedented opportunities for high-end retailers.
Dior offers a glimpse of where the luxury industry is headed,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
