On October 14th, LinkedIn announced they’ll be shutting down their Mainland China version of the platform. This wasn’t another case of the Great Firewall switching off the lights for a global social media platform. This was a voluntary decision by LinkedIn. The devil of course, is in the details.
LinkedIn was one of few global social media platforms to maintain a presence in China after the notorious 2009 shutdown of Twitter and Facebook. It was in 2014 when LinkedIn launched a simplified Chinese language version of its site to accommodate the growing Chinese user base, which already attained four million Chinese users that year.
So what did LinkedIn do to stay in the good graces
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