This year’s fall shopping season is one of the most anticipated in recent years. The enthusiasm is driven by a combination of increased optimism post-Covid, the incredible growth of social commerce, and the immersive shopping experiences now possible through augmented reality (AR).
As marketeers in the region bring their campaigns to life, many have turned to Snapchat to cut through the noise and multiply their ROI. In particular, we’ve identified four important formulas that work hand in hand to deliver this multiplication effect — the Snap X Effect.
Valuable Audiences X Shopping Season = ROI
A campaign’s success begins and ends by being able to reach your most valued audience.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
