Liquid, the award-winning retail ideas company fully dedicated to ensuring brands sell by helping shoppers buy, has further strengthened its management team with the appointment of Kristine Varma as its new director of finance and operations for Europe, the Middle East and Africa (EMEA).
Kristine joins Liquid from Saatchi & Saatchi, where she held the position of regional finance director for 8 years. Kristine has also held a senior leadership role with Publicis Communications in the UAE. Throughout her career, Kristine has been responsible for developing business and financial operations with a global remit.
In her new role, Kristine will be responsible for the operational and financial direction of the organisation. In addition, she will play a crucial role in partnering with the leadership team to drive excellence throughout, whilst contributing to the growth of Liquid as one of the leading retail ideas agencies in the Middle East and Europe.
A stalwart of the finance industry, Kristine has over 20 years of experience within a variety of senior roles, with key competencies firmly rooted in finance and business operations. Kristine has been recognised for her expertise on a number of occasions throughout her career.
Regarding her new role, Kristine said: “I am incredibly pleased to join one of the most exciting and fastest-growing agencies around. I’m looking forward to delivering a fully integrated approach to financial and operational practices. The opportunity to work with some of the world’s best-loved brands, as well as some of the leading minds in the industry, is something I am really looking forward to. As the e-commerce industry across the region grows at an exponential rate, I am delighted to be part of the unique offering that Liquid brings.”
Sachinn J Laala, Founder and CEO at Liquid, said: “We are thrilled to welcome Kristine to the team with her wealth of experience in delivering excellence for a multitude of world-famous companies. A true professional, Kristine’s expertise in shaping dynamic practices will complement the growth of Liquid. We want to ensure that we attract talent and diversity in line with our clients’ needs, and with Kristine’s proven track record, we are proud to say we have one of the most talented and experienced teams in the industry”.
Liquid’s exponential growth comes off the back of a 35% increase in revenue in 2020 and follows Liquid’s recent move into the Kingdom of Saudi Arabia, Egypt, and Europe – building upon its global hub office based out of Dubai, United Arab Emirates.