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Liquid Retail appoints Kristine Varma as its new EMEA director of finance and operations

Liquid Retail appoints, ex Publicis & Saatchi & Saatchi finance director, Kristine Varma as its new EMEA director of finance and operations.

Liquid, the award-winning retail ideas company fully dedicated to ensuring brands sell by helping shoppers buy, has further strengthened its management team with the appointment of Kristine Varma as its new director of finance and operations for Europe, the Middle East and Africa (​​EMEA).

Kristine joins Liquid from Saatchi & Saatchi, where she held the position of regional finance director for 8 years. Kristine has also held a senior leadership role with Publicis Communications in the UAE.  Throughout her career, Kristine has been responsible for developing business and financial operations with a global remit.

In her new role, Kristine will be responsible for the operational and


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