If I told you that online ad fraud increases by 117% during October and November, would you believe me? With the festive spending season and major marketing events such as White Wednesday and Black Friday just around the corner, there’s never been a better time to understand the powerful ways of the workings of the ad fraudster so that you can protect your customer, your brand’s reputation, and your budget.
It is predicted that 80% of online shoppers in the UAE will shop on Black Friday, which is a 30% increase from last year, making it the biggest online shopping day in history. It is no surprise that this spike in online spending added to higher ad spend by brands with as much as
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