By Chris Solomi, chief digital officer at Omnicom Media Group MENA
The lovely folks at Campaign wanted to know: Are brands in the region using the right digital transformation tools and strategies? So they reached out to all the brightest minds in the Middle East to help with an answer. They were all busy so the honour falls on me to take a crack at this.
[Editor’s note: 1) Not all of them were busy – see page 18. 2) Solomi is only being modest – see below.]
I’m honestly not sure how anyone could confidently know the answer to this without having knowledge of the inner workings of the hundreds of brands and
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