A lot of the companies I have seen have been focusing on using influencers to boost their e-commerce offerings recently. They look to take advantage of the audiences that influencers can reach, and aim to change their shopping behaviour and persuade them to shop online.
At Moment we work to develop influencers by helping them create more content and reach wider audiences. Some other influencer agencies in the region use a model where they work with the largest number of influencers they can and leverage exclusive agreements and contracts. Each company has a slightly different approach to how it works with influencers.
The focus on e-commerce across influencer platforms, including our own
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