Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition at a time when the holding group has shown substantial growth over the last year.
Elda’s tenure as COO has seen her focus heavily on the group’s response to the impact of the pandemic. She has further demonstrated her leadership talent by successfully addressing both internal and external challenges and played a crucial role in transforming OMG’s regional operations by readying its resources for new and emerging market expectations.
In the last couple of years, the holding’s networks, OMD, PHD and Hearts
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