Alserkal announces an organisation-wide restructure that furthers its commitment to shaping diverse communities and supporting the creation of culturally meaningful spaces. Underscored by a rebrand exercise that has evolved the brand’s iconic logo and assets, the new brand direction reaffirms Alserkal’s position as a socially responsible, forward-thinking cultural enterprise with the announcement of three key initiatives:
Alserkal advisory – to guide public and private sector entities in developing sustainable and responsive business models;
a robust sustainability plan that includes infrastructure projects in addition to an epistemic approach to revisit our models to
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