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Impact BBDO and Makerhouse create film for the launch of the new Ford F-150

The new F-150 is the region’s first hybrid electric powertrain light duty truck.


To mark the arrival of the 2021 all-new F-150 in the Middle East, Ford Direct Markets joined forces with its existing band of loyal F-150 clubs and owners to kick off its ‘Make Way for the Beast’ campaign.

The campaign’s kick-off film entitled ‘Make way for the Beast’, was shot at the Al Qudra desert in the UAE late last year adhering to coronavirus safety and social distancing protocols. Ford brought together its family of Ford truck fans from across the region to welcome the eagerly anticipated all-new F-150 which has been purpose-built from the ground up — completely redesigned to be the toughest, most productive F-150 truck ever.
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