The roles and responsibilities of CEOs in the Middle East are undergoing a vital upgrade – primarily fuelled by the Covid-19 pandemic and its impact on people’s lives, the economy and job security. Findings from the 2021 UAE Edelman Trust Barometer survey show that, as the second most trusted institution in the UAE (after government), the business must address new expectations resulting from the pandemic. Critically, the research indicates that 87 per cent of respondents expect CEOs to speak out publicly about societal challenges, such as the pandemic impact, job automation, societal issues, as well as local community issues. We can see from the numbers; the pandemic has not only fuelled e
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