The strength and influence of Saudi Arabia’s economy in the world marketplace has grown exponentially during the past few decades. As one of the world’s fastest-growing markets, the Kingdom is putting the best foot forward in globalisation. According to a 14-market study conducted by Ipsos and Facebook IQ focusing on consumer trends and habits in emerging markets, 82 per cent of consumers in Saudi Arabia agree that more brands and businesses from Saudi Arabia are becoming well known around the world. In the study titled “Emerging Trends: The Forces Shaping the Future Today”, 67 per cent of the consumers also opine that Saudi Arabia is now more connected to the rest of the world than ever
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