FIFA World Cup takes the top spot in YouGov Sport’s Global Buzz 2021 Rankings in the UAE, becoming the sports property with the most positive Buzz among residents in the country (32.2).
FIFA Club World Cup follows in the second place, with a Buzz score of 27.7. Although the event was postponed to 2021 due to the Covid-19 pandemic, it managed to create buzz among sports enthusiasts and landed a spot in the rankings.
YouGov SportsIndex measures the public’s perception of brands on a daily basis across a range of metrics. The rankings are based on the Buzz score from YouGov’s SportsIndex, which measures whether respondents have heard something positive or negative about a brand rec
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