Spotify, the world’s largest audio platform, launches ‘SAWTIK’, an initiative to celebrate and amplify the voices of emerging unsigned female artists in MENA, following research that unveiled their deepening underrepresentation in the region’s music scene.
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With female artists comprising less than 13% of those signed by MENA-based labels in the past five years, SAWTIK, which means “Your Voice,” will use Spotify’s reach to raise their visibility, while offering them education, networking opportunities and marketing support. SAWTIK debuts w
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