Snap Inc. is now expanding the opportunities for advertisers with the introduction of Snap Connect, advanced courses on Direct Response (DR) advertising on Snapchat, that lives within the larger Snap Focus platform.
Snap Connect is an expansion to the Snap Focus program that enables advertisers to dive deeper into education and strategies for DR advertising goals, formats, and opportunities on Snapchat.
Snap has invested heavily in DR solutions over the past several years, introducing new formats like Dynamic Ads and new technology like shoppable Augmented Reality Lenses.
Dominic Rioux, VP of Sales, Emerging, Snap Inc. said: “Snap Connect is a way for us to ensure our advertising partners have everything they need to find su
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