Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year*, according to its Business Intelligence – Video Entertainment report. Video entertainment ad-spend will far outperform the ad market as a whole, which will drop by 8.7% across these same markets.
The remarkable resilience of video entertainment ad-spend in this year of a global pandemic and subsequent recession is the result of increased demand from consumers, an increased supply of content, and intense competition among video brands for viewers.
Faced with spending much more time at home, consumers turned to video content to keep themselves informed and entertained.
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