Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank, a regional Islamic financial services group serving more than 1 million customers through a wide distribution network across the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the United Kingdom.
Key to the agency’s selection was its strength in strategic planning across media touchpoints and a data-driven, consumer-centric mindset provided by M1, Dentsu’s proprietary research tool.
Inas Abou Salem, Global Head of Marketing, Communications & Branding – Abu Dhabi Islamic Bank, said, “This is a pivotal time for ADIB as we accelerate our evolution in becoming a market-leading digital bank by
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