Guest edited by Kai D. Wright, Columbia University Lecturer and Ogilvy Global Consulting Partner.
The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities.
To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insigh
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