By Daniel Shepherd, head of strategy at PHD UAE
Remember Bill Murray in the 1993 movie Groundhog Day? As a weatherman sent to cover the annual Groundhog Day festivities in a small Pennsylvania town, he tries to win over a news anchor played by Andie McDowell. Unsuccessfully. Repeatedly. Living in a Groundhog Day. Oddly, aside from the obvious parallels with our lockdown existences, there is a lesson in this tale for business and marketing leaders. One about purpose and what it means for a company or a brand.
While purpose is nothing new, it has gained recent prominence in business leadership circles. Last year, the Business Roundtable – an association of CEOs of America’s largest compa
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