The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch.
The campaign will run on OOH sites donated by media owners in countries worldwide. It will be the biggest OOH campaign of all time, with support from national OOH associations and specialist OOH agencies as well as the multiple OOH media owners, all working in concert.
WOO President Tom Goddard says: This appointment and the massive campaign
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