By Waseem Yakdi, CEO, Zia Creative Network
The digital transformation is gradually resulting in the demise of the print media. But will the print media soon become a museum piece or it will prove to be resilient in the face of digitization? This battle between print and digital has been immensely one-sided, and the clear winner needs no announcement.
Though the future of print media seems bleak, there is always a light at the end of this despondent tunnel. There will be always people on earth who love the touch, feel and smell of paper, the people who’ll never let the print die. The tangible quality of printed media taps into consumer’s ‘touch memory’, which is the mos
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