The new normal is a rude awakening for the communications industry.
It is a call to throw those tried, tested and carefully structured communications playbooks of the past out of the window. It is a nudge to shake off formulaic approaches and the so-called golden rules, which had worked well in our pre-Covid life. Many of these proven approaches have failed the stress-test of the pandemic. And now as the economy gradually reopens and we cautiously move into the ‘new normal’, it is time to reboot the industry.
We will be forever reinventing, changing the rules and adopting new models, which not surprisingly, take us back to the fundamentals of communications: Engaging audiences with
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