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Case Study: OSN takes new streaming service to the market with Snapchat

Partner Content: Snapchat exceeds expectations delivering record levels of sign-ups during the campaign period

OSN, the region’s leading entertainment network, recently partnered with Snapchat to bring the excitement of its top-rated series and blockbuster movies into the hands of more audiences across the region using the power of augmented reality (AR).

The main goal of the campaign was to increase awareness about OSN’s streaming service, OSN Streaming and drive new subscriptions. As part of the campaign — which ran from April 4 to April 20 — a series of creative Snap Ads were launched to promote must-watch content from HBO and Disney+, including the shows; The Mandalorian, Killing Eve, Grey’s Anatomy, Game of Thrones, and the film, Bohemian Rhapsody. Audiences were also driven to OSN’s


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