By Alistair Burton, Country Manager MEA at Criteo
The coronavirus pandemic has changed the way we shop. As physical stores remain closed in the wake of a lockdown, consumers are turning to e-commerce for anything from groceries and essentials to home wear. Criteo, for instance, has seen an increase in sales among retailers that sell home goods, consumer electronics and health products.
According to Kantar’s Global COVID-19 Barometer in March, 20% of consumers globally said they shop less in physical stores, with nine percent saying they do more of their shopping online. But a more recent study by the same company showed that the share of consumers that do more than half of their
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
