Written by Weber Shandwick UAE:
Zeeshan Masud: Senior manager, client experience, and explorer behind ZeeTravelDiaries
Nada El Barshoumi: Senior manager, client experience, and lifestyle blogger at OneArabVegan
Carine Arif: Senior manager, client experience
Sahar Makki: Manager, client experience, and intrepid urbanite of FearlessTwenties
Sarah Skaf: Associate, integrated media
Is there a sweet spot for influencers in our new normal? At the best of times, working with influencers can be hit-or-miss, so in a time of crisis or uncertainty, one could reason that the risk – and rewards – are magnified. True: influencer marketing can amplify brand messaging to extraordinary levels almost impossi
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