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AI and

A marketer’s confession (updated): Why AI is making me ditch the entire agency model

ICOM

ICOM appoints sweetwater CEO Steven Hetzer to its board alongside global industry leaders

5th Element's Raghav Gulati shares how MCP is here to give strategists back the bandwidth for the work they were actually hired to do.

MCP: Your best media strategist that doesn’t sleep and doesn’t burn out

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

the creator

The creator economy level-up

Cicero & Bernay

Snapchat For Business

Get creative with Meta

Shape opinions with DMS

FEATURED

bein SPORTS FIFA World Cup 2026

Which football superstars will be on beIN SPORTS broadcasts for FIFA World Cup 2026?

Sam Buckett, Director of Sports and Entertainment, Burson

Is it too late to plan your FIFA World Cup campaign?

Peter Mrkic, Managing Director at TOD on Arab football and fan engagement.

How Arab football is changing fan engagement across the Middle East

influencer of

The human side of influencer marketing

Jonty Summers will join Burson as Head of Corporate Affairs in Dubai at the end of June.

Burson appoints Jonty Summers as Head of Corporate Affairs in Dubai

Info Media Group’s Safwat Abdulkhalek explains why stronger partnerships are key to the next phase of growth in MENA's OOH.

Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you.

Aurelien Fonteneau, Managing Director, Dubai, We Are Social

We Are Social promotes Aurelien Fonteneau to MD in Dubai

UAE Leadership Majlis

MEPRA’s UAE Leadership Majlis to return this June

Rahma Riad Coca-Cola FIFA World Cup 2026 anthem

Coca-Cola and Rahma Riad release Middle East football anthem for FIFA World Cup