At Omnicom media agency PHD’s 2018 edition of its annual Brainscape event, speakers from creatives to agency leaders to scientists discussed the relationship between the industry’s creative Mad Men and their antithetical ‘math men’ with their focus on data.
The event’s keynote speaker, Chase Jarvis, said the common thread between all the speakers was “the pendulum swinging back towards human connection, human creativity, the things that humans are good at that are differentiated from machines”.
Jarvis, whose Wikipedia page describes him as “an American photographer, director, artist and entrepreneur”, says creativity is on the cusp of a golden age. While our parents had just
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