With the rise of automation in multiple industries including finance, retail, automotive and advertising, there are constant updates to improve efficiency and gather consumer interests and behaviour to better understand audiences for more effective marketing strategies. Machine learning has evolved over the years, which improved businesses and made revolutionary changes to industries. But what is happening behind the scenes?
Machine learning and algorithms are like recipes cooked well with talented chefs. The human element should not be undervalued either in a theoretical context or in an automated marketing campaign.
So where is the human element needed or used? Where does the human come int
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