Wavemaker, WPP’s media, content and technology agency (previously known as MEC), has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. The announcement was made by Ajit Varghese, Wavemaker’s global president of market development.
Iyer will be taking over from Neil Hardwick, who has been in place as temporary CEO since last June. He in turn had been the agency’s first CEO since 23-year veteran Mohan Nambiar left in November 2016.
Iyer joins from his current position as managing director of GroupM India media agency Motivator, based in Delhi. He will be relocating to Dubai to officially join Wavemaker on June 10. Ajit Varghese said: “I’ve known
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