From left: AI ambassador Noura; Lewis Davey, Founder, Pixel. Pixel, an AI influencer talent management agency has set up shop in the UAE, offering brands in the GCC consultancy on how to set up custom-built AI ambassadors.
Founded in 2025 by Lewis Davey, the agency has shifted its operations from London to Dubai as the Middle East has shown an increasingly growing interest in this new marketing channel.
According to Davey, it’s the “perfect time” to give innovative brands across the GCC access to the Gen-AI developer – to build their own virtual ambassadors and help them navigate this new frontier in marketing.
“Smart brands are quickly waking up to the benefits of building their own customised AI Ambassador,” Davey said. “I’ve always believed the GCC is the perfect market for this technology – full brand control, less reputational risk in a region where cultural values must be respected, dissemination of accurate information, 24/7 consumer engagement, in multiple languages – the versatility of AI ambassadors is a big draw for brands.”
Pixel has entered the market with an exclusive GCC-wide partnership with The Clueless, a Barcelona-based tech agency famed for its hyperrealistic avatar creations and world-leading AI software.
“The UAE attracts the best talent and tech in the world – we needed a solution to build our presence in this exciting market, and Pixel is the perfect partner for us. Lewis has a wealth of knowledge on virtual ambassadors, plus the network to get this tech in front of brands,” said Diana Núñez, Co-Founder and CEO of the The Clueless.
Furthermore, Davey believes the challenging landscape brands have had to navigate over the past six weeks will bring AI and innovation to the fore – especially for influencer marketing.
“For brands, now is the time to look at their influencer portfolio and consider future-proofing their strategy with an AI ambassador that’s 100 per cent reliable, aligned with their values, on message, and able to communicate accurately in multiple languages,” he said.
While AI ambassadors aren’t going to replace human influencers – Dewey predicts they will become “an integral part of the brand ecosystem, and the UAE – as a hub for AI and innovation, will lead the way.”
“We’re delighted to set up our new HQ here,” he said. The agency is looking to onboard two new hires who will be responsible for tasks across business development and account management.
Pixel also represents an impressive roster of existing AI Influencer’s which can be booked just like human influencer talent. Million dollar AI Influencer, Aitana Lopez recently collab’d with the WooHoo Dubai, part of the Gastronaut chain of restaurants – but custom AI Ambassador builds for brands is “where the future lies”, according to Davey.
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Pixel has also introduced Noura, a custom-built Middle East real estate AI ambassador, developed in partnership with The Clueless. Noura has been designed to function as an integrated solution across a brands marketing channels.
“The technology we’ve integrated into Noura is incredibly exciting for brands. Noura will have her own Instagram where fans can follow her life and experiences in Dubai, from shopping malls, to beach clubs, fitness destinations and restaurants – with some property content thrown in,” said Davey.
“But here’s where it gets clever – she’ll push consumers to other brand channels, where she can operate as their automated multi-lingual chatbot on-site, run their customer chatline – and feature in PR and social campaigns,” he added.
The concept of an AI ambassador used in this way aims to create a seamless customer journey, where an AI agent meets a consumer-facing, brand centric persona that the consumer engages with at all touchpoints.
“Noura is open for work with brands in the Real Estate sector right now, ” said Davey, who also revealed Pixel is in advanced talks with several major brands across travel, tourism, and food delivery to build custom AI ambassadors.
Pixel marks the second business launch in the UAE in the space of six months for Davey, who also heads up Idea Farm, the London-based creative PR shop that expanded to the UAE last November.
