To spread positivity during recent times, Urban Company has launched a heartfelt social media campaign, inspired by the spirit of the UAE.
Titled ‘UC Heroes’, the campaign captures the stories of its professionals through heartfelt video testimonials. It also extends to the homes of Urban Company’s customers, as each service purchased arrives with a personalised message card and a fridge magnet. The initiative aims to share a token of gratitude, celebrating the country’s residents’ and citizen’s resilience, and the shared feeling of calling the UAE home.
“The past few weeks have been a bit uncertain for many, with routines getting disrupted along the way. We noticed the overall sentiment, people looking for a sense of reassurance, stability, and community,” said Bhavya Jain, Director – Marketing, Urban Company UAE.
“Rather than approaching this as a content strategy, we simply wanted to acknowledge that and show up for both our customers and professionals with empathy, gratitude, and a reminder that we’re here for them,” he added.
Urban Company puts the spotlight on its own professionals, offering a message of community from the very individuals who empower the business. The brand said that taking this route has allowed for the messaging to be authentic, showcasing ‘real experiences, real emotions, and real commitment’.
View this post on Instagram
“In moments like these, credibility matters, and there’s no stronger voice than that of our own teams who continue to show up, adapt, and support customers across the UAE,” said Jain.
Internally, Urban Company said it has made sure to consistently communicate with its professionals, offering on-ground support and recognising their efforts during a challenging time. Eash Urban Company professional has been gifted a ‘UC Heroes’ badge in an effort to recognise their resilience and hardwork.
The home-services platform has also extended its offerings to include categories such as wellness and teaching assistance.
“The intention is simple: to show up for the community not just as a service provider, but as a brand that understands and cares,” said Jain. This sentiment is synonymous with the DNA of Urban Company, as its mission is to to make everyday lives easier.
View this post on Instagram
“In moments like these, that goes beyond convenience, it’s about emotional reassurance, reliability, and trust,” said Jain. “This messaging reinforces our role in people’s lives and aligns strongly with our values of customer centricity, dignity of work, and building long-term trust.”
Overall, the messaging from Urban Company has a simple purpose: to tell consumers “we’re here for you”. By offering these small gestures of reassurance, the platform aims to build trust with its customers in ways that nurture trust.
“We want to remind our customers that we’re present in their everyday lives and that they can rely on us whenever they need support. We want them to know that we’re there for them not just as a service provider, but as a brand that genuinely stands with them,” concluded Jain.
