Nadin Karadag, Co-founder, Valeo HealthIn uncertain times, marketing doesn’t slow down, it becomes harder to sustain. Campaigns still go live, content calendars remain full, and performance targets rarely shift. But behind the scenes, pressure on teams quietly intensifies. Focus slips, and creative output starts to lose its edge. And when that happens, it doesn’t stay internal, it shows up in the work.
For marketing leaders, this is becoming a defining challenge. Strategy, data, and media spend may drive visibility, but it is people and their ability to perform under pressure that ultimately determine the quality of what goes out into the market.
From internal pressure on teams to external impact
In high-performing marketing
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