The Snap Inc.’s AR Ramadan Mall marked its fourth consecutive year in 2025. The platform’s digital shopping experience aims to support seasonal shopping behaviours during the Holy Month.
Built for participation and social exploration, the experience reflected how people connect during Ramadan, allowing brands to engage audiences in a way that felt natural to the moment.
“The AR Ramadan Mall is more than a digital storefront; it is a digital landmark that mirrors the heartbeat of the community,” said Mohammed Bouarib, Regional Creativity Strategy Lead at Snap Inc.
The 2025 mall featured multiple interactive AR brand environments across beauty, fashion, electronics, F&B, and e-commerce. Participating brands included Givenchy, NiceOne, Al Majed Oud, Faces, Max Fashion, Tecno, Adfaz, Almarai ‘Alyoum, and Keeta.
Snapchat has revealed that the AR Ramadan Mall reached over 16.8 million Snapchatters across MENA, generating 250 million impressions. The experience also drove 195.1K+ swipes, 265.1K+ total shares, and 265.1K+ total user-to-user redistributions.
Average AR engagement time rose 30.25 per cent year-on-year, with Snapchatters spending an average of more than 26 seconds with brand environments. Sharing remained a key behaviour with 265.1K+ total shares, as users explored the mall together with friends and family, reinforcing the social nature of discovery on Snapchat.
“By blending the spirit of the Holy Month with immersive technology, we’ve turned seasonal discovery into a shared cultural event, proving that when AR is built for connection, it commands unrivaled attention and measurable impact,” Bouarib said.
Building on the season’s momentum, planning is underway for Snapchat’s fifth edition of the Ramadan Mall in 2026. The coming edition will focus on seasonal AR experiences that align with how audiences explore, connect, and shop together during Ramadan across MENA and global markets.
