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Anup Oommen
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Al Barari appoints Khushboo Raina as Group Head of Marketing and PR

Anup Oommen
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Bringing more than nine years of experience, Raina will now lead Al Barari’s group-wide marketing, PR, communications and brand strategy, focusing on brand storytelling, sustainability and long-term brand equity.

Khushboo Raina, Group Head of Marketing and PR, Al BarariKhushboo Raina, Group Head of Marketing and PR, Al Barari

Al Barari, a luxury lifestyle development known for sustainability-led living in Dubai, has appointed Khushboo Raina as Group Head of Marketing and Public Relations.

Raina brings to the role more than nine years of experience across marketing, communications and brand strategy, with a strong track record across real estate, retail, hospitality and entertainment.

In her new role, she will lead Al Barari’s group-wide marketing, PR, communications and brand strategy, focusing on brand storytelling, sustainability narratives and long-term brand equity.

Commenting on her appointment, Khushboo Raina, said, “Al Barari is a brand that has always stood apart — not just for its commitment to sustainability, but for the authenticity with which it lives its values. I’m excited to be part of a development where vision, lifestyle, and responsibility truly intersect. I look forward to shaping narratives that reflect Al Barari’s legacy while supporting its future growth.”

In her role, Khushboo will also work closely with senior leadership to further strengthen Al Barari’s positioning as Dubai’s established sustainable lifestyle development, enhancing its presence across media, digital platforms, strategic partnerships, and community engagement.

Prior to joining Al Barari, Khushboo held a senior managerial role at Danube Group, where she led strategic communications, sponsorship management, influencer marketing, media relations, crisis communications and event production.

Before concluding her tenure at Danube Group, Khushboo worked on several iconic, high-visibility projects, including the landmark Shah Rukh Khan–fronted “Shahrukhz by Danube” development, one of the most high-profile real estate campaigns in the region.

She also spearheaded collaborations with international influencers and global content creators, including Hannah Stockings and School of Hard Knocks, driving significant global reach, engagement, and brand recall for the group.

Known for her results-driven yet people-first approach, Khushboo has consistently delivered integrated omnichannel campaigns, successfully blending digital innovation with traditional PR to deliver measurable ROI.

Her expertise spans brand positioning, loyalty programmes, social media growth, influencer strategy, and high-impact project launches.

Tags:Al Barariappointmentsauthenticitybrand equityBrand Recallbrand storytellingBrand Strategycommunicationscommunity engagementDanube GroupdigitalEngagementGroup Head of Marketing and PRHannah Stockingsinfluencer strategyKhushboo Rainaloyalty programmesluxury lifestyle developmentmarketingmediapartnershipsproject launchespublic relationsReachSchool of Hard KnocksShahrukhz by Danubesocial media growthsustainabilityvalues
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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