Taha Kazmi, CEO of Total Media Ventures (R) and Imad Jomaa, Founder and President of JGroup.JGroup Holding has announced a strategic partnership with Smartifai LLC, an AI-powered digital advertising and branding solutions platform.
As part of the agreement, Promofix LLC, JGroup’s digital division, will act as Smartifai’s official commercial sales and representation partner. The digital agency will increase Smartifai’s access to brands and agencies throughout the GCC, Levant and North Africa markets.
JGroup will oversee all regional commercial operations for Smartifai, including media sales, client engagement, campaign negotiations and market expansion.
In turn, JGroup will leverage Smartifai’s advanced AI technology to deliver advertising campaigns that provide measurable outcomes, actionable audience insights and enhanced precision in targeting.
The collaboration is designed to accelerate market penetration, improve campaign effectiveness, and strengthen brand performance across the MENA region.
Imad Jomaa, Founder and President of JGroup, said, “We are excited to embark on this strategic collaboration with Smartifai, a true game-changer for advertising across the GCC, Levant, and North Africa. Combining their advanced AI technology with JGroup’s regional expertise allows us to deliver solutions that are not only efficient and measurable but also transformative for brands looking to maximize impact and engagement.”
Taha Kazmi, CEO of Total Media Ventures, shared, “Partnering with JGroup and its digital arm, Promofix, marks a significant milestone in Smartifai’s regional growth strategy. Their deep market expertise, strong commercial capabilities, and established presence across MENA make them an ideal partner to scale our AI-powered solutions. Together, we aim to redefine how brands drive attention, performance, and meaningful impact through intelligent advertising.”
In a statement, the companies shared that the collaboration is part of the companies’ shared commitment to innovation, transparency and long-term growth within the MENA advertising ecosystem.
