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M+C Saatchi ME extends Dubai Fitness Challenge PR partnership to office wellbeing initiative

The internal initiative, M+C Saatchi in Motion, aims to support the belief that creativity thrives when people do.

M+C

M+C Saatchi Middle East has embraced the spirit of movement for the Dubai Fitness Challenge 2025, extending its PR remit for the account to its own office space.

The initiative, termed M+C Saatchi in Motion, aims to reflect the belief that creativity thrives when people do, integrating its philosophy of “creativity in motion” into the rhythm of everyday work life.

Therefore, for the month of November, teams across the agency are encouraged to prioritise their physical and mental well-being while strengthening collaboration, creativity, and balance.

“The Dubai Fitness Challenge is the perfect reminder that movement fuels creativity,” said Scott Feasey, CEO of M+C Saatchi Group


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.