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posted on Nov. 19, 2025 at 9:00 amNov 20, 2025

Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads

posted on Nov. 19, 2025 at 9:00 amNov 20, 2025

Snap Inc's UAE Country Head reveals ways in which brands can: Engage with high-intent consumers by 'entering the chat', make the most of the shopping season, and connect with communities during Ramadan.

https://www.youtube.com/watch?v=NXRHYT5t_ZY

On the latest episode of Campaign Middle East’s On The Record podcast, Antoine Challita, UAE Country Head, Snap Inc. discusses the importance of understanding the impact of conversational advertising, and how brands are leveraging it to connect with consumers.

“Conversational advertising is an amazing utility for users. Eventually, this is going to drive a lot of value for brands that embrace it. Advertisers and marketers need to understand that technology is going to drive us through different stages of how to use conversational advertising, and the marketers that start early are the ones that are going to reap the benefits of it t

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Tags:advertisers Advertising Antoine Challita Anup Oommen brands Campaign Middle East chat experience Chat tab Connections consumer content creators conversational advertising creators marketing native experience non-intrusive advertising notifications On The Record podcast Ramadan Ramadan Advertising shopping season Snap Snap Inc.Snapchat Snapchatters Sponsored Snaps user experience video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.