Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years.
Age: 25
Degree: MBA in Marketing & Finance, BIMHRD, India, 2014
Position: Media executive, Mediavest
“You have to be a hybrid” is what I keep hearing from people in the industry; and it’s true. We are witnessing the need to develop a 360-degree communication planning solution to reach audiences.
Gone are the days of traditional one-dimensional planning models. Now, more than 78 per cent of consumers within the GCC multitask while watching TV, giving rise to cross-TV platforms, which enables broadcasters to reach new consumers.
The market and the
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