At GITEX Global 2025, e& unveiled a conceptual campaign that challenged convention and sparked critical conversations about people’s relationships with technology. Addictech, a collection of conceptual health devices, served as both a showcase and a mirror — highlighting the very real problem of screen addiction while asking a profound question: what if technology could evolve beyond screens altogether?
Every year, GITEX brings together the brightest minds and boldest innovations shaping the future. But among this year’s lineup of AI breakthroughs and autonomous machines, one showcase at the e& pavilion challenged visitors to stop and think — not about what’s next, but about what’
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