By Jalal Khanfour, Chief Commercial Officer, Al-ArabiaFor years, advertisers in our region have experimented with programmatic out-of-home (OOH), but without scale, it has remained on the margins of media plans.
Over the past decade, Al-Arabia has transformed from a static OOH media owner into a digital-first company, with 100 per cent of our network now digital.
This global-scale advancement positions the Kingdom of Saudi Arabia among the top 10 markets worldwide in digital out-of-home (DOOH) penetration.
We are now taking the next step in that evolution with programmatic digital out-of-home (pDOOH). Our first programmatic screens will launch in Dubai, a milestone that will finally give the market something it has long been waiting for, scal
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