Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Mohamed Felfel, Senior Manager – Marketing at a leading retail company in the region.
Volkswagen Middle East: A Different Kind of Love
A nice campaign with an emotional link that feels very relatable while still staying on brief to showcase the cars and the brand. People truly spend a big part of their lives inside their cars – from laughs and arguments to first rides with a newborn.
For me, a car is both a space for shared memories and a private escape. Making it
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