The Pulse of Performance Advertising: Diminishing Returns by Project Agora reveals findings on social media ad spend.Project Agora, a leader in delivering performance at scale for advertisers, shared a new survey conducted via Qualtrics, a leading company in experience management working with nearly 20,000 organisations worldwide.
Performance advertising on social media is rapidly growing – industry forecasts predict that social media ad spend will reach $239b in 2025 and is projected to reach $273b in 2026. However, new research found that despite social media’s dominance in performance advertising, nearly 75 per cent of performance marketers have noticed diminishing returns from their social media ad investments.
Additional key insights from the study The Pulse of Performance Advertising: Diminishing Returns include:
Most of these performance marketers indicate
