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posted on Sep. 26, 2025 at 4:57 pmSep 29, 2025

Companies For Good unveils ‘bold’ rebrand matching ‘good intentions’ with ‘meaningful action’

posted on Sep. 26, 2025 at 4:57 pmSep 29, 2025

The rebrand included a refreshed logo, a new colour palette, typography system, and a suite of brand assets, which were applied across digital platforms, client decks, merchandise and event collateral.

Companies For Good – which helps businesses organise successful team-building activities, support their communities, protect the planet, and make organisations sustainable – has unveiled a full rebrand in the form of a bold new brand identity, brought to life in collaboration with creative agency Among Equals .
Built entirely on the real life impact Companies for Good has achieved after eight years and 100,000 hours of measurable impact, the brand has unveiled an identity that matches the scale of what it has achieved along with its partners.
The brief of the rebrand was to evolve, not erase: keep the brand’s heart, amplify its voice, and make impact the organising principle of the i

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Tags:Among Equals Brand brand assets brand identity colour palette colours Companies for Good do-good marketing good intentions marketing meaningful action measurable impact patterns positioning Purpose Rebrand refreshed logo Stories Strategy typography system

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.