
FACES, a leading beauty omni-channel retailer that offers fragrances and grooming products, has partnered with footballer Saud Abdulhamid for a powerful and inspirational Saudi National Day campaign that intends to take beauty beyond the surface by highlighting the ‘Beauty-ful Game’ of football, where beauty rituals meet performance rituals.
The campaign was brought to life by the in-house creative, design, brand, marketing, CRM and e-commerce teams at FACES, in partnership with XO Productions, SMC, and media, digital and PR support from Havas Middle East.
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