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Campaign Middle East
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Shantelle Nagarajan
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Stage set for live, on-stage debate at Campaign Middle East event

Shantelle Nagarajan
posted on

The Campaign Debate will host GymNation's Rory McEntee, Kraft Heinz's Passant El-Ghanem, CARMA's Mazen Nahawi and Annalect's Dr. Hoda Daou. Debaters will verbally spar the topic: Has creativity lost its showmanship due to its focus on data?

Campaign debateFrom left: Team 'For': Rory McEntee, Chief Marketing Officer, GymNation; Dr. Hoda Daou, Managing Director, Annalect; Team 'Against': Mazen Nahawi, Founder & CEO, CARMA, Passant El-Ghanem, Marketing Director – Middle East & Africa, Kraft Heinz.

The first-ever Campaign Debate in the region will be hosted at the Campaign Breakfast Briefing: The Future is Now on 12 September at the Metropolitan Hotel Dubai.

Two teams, four voices, one question: Has creativity lost its showmanship due to its focus on data?

Industry leaders will lend their expertise to battle it out on the stage.

On team ‘For’, Rory McEntee, Chief Marketing Officer, GymNation and Dr. Hoda Daou, Managing Director, Annalect will make their argument for why creativity in advertising has been stripped of its power. 

Battling them, Passant El-Ghanem, Marketing Director – MEA, Kraft Heinz and Mazen Nahawi, Founder and CEO, CARMA and SOCIALEYEZ make up team ‘Agai


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Tags:Annalect MENACampaign Breakfast Briefing: The Future is NowCampaign debateCarmaDr Hoda DaouGymNationKraft HeinzMazen NahawiPassant El-GhanemRory McEntee
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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