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Burson picks Fouad Bou Mansour as CEO for Middle East, North Africa and Turkey

Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as Vice President Creative Studio, prior to which he was the Chief Operating Officer at Impact BBDO Group UAE.

Fouad Bou Mansour, CEO - MENAT, BursonFouad Bou Mansour, CEO - MENAT, Burson

Burson, the global communications agency that aims to create value for clients through reputation, has revealed that Fouad Bou Mansour will join the agency as its Chief Executive Officer (CEO) for the Middle East, North Africa and Turkey (MENAT) region.
Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as Vice President Creative Studio.
In this role, he partnered with the marketing and brand teams on the development and implementation of the ‘Saudi Welcome to Arabia’ brand across all touchpoints.
“Fouad brings a blend of deep regional knowledge, an integrated mindset, agency experience, and client-side experience and perspective,” said Jon Hughes, CEO


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.