Fouad Bou Mansour, CEO - MENAT, BursonBurson, the global communications agency that aims to create value for clients through reputation, has revealed that Fouad Bou Mansour will join the agency as its Chief Executive Officer (CEO) for the Middle East, North Africa and Turkey (MENAT) region.
Bou Mansour joins Burson from the Saudi Tourism Authority, where he spent two years as Vice President Creative Studio.
In this role, he partnered with the marketing and brand teams on the development and implementation of the ‘Saudi Welcome to Arabia’ brand across all touchpoints.
“Fouad brings a blend of deep regional knowledge, an integrated mindset, agency experience, and client-side experience and perspective,” said Jon Hughes, CEO
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