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Pitches

The Annual: Top 10 pitches of 2024

top 20 news stories

The Annual 2024: Top 20 news stories

Dubai Lynx roundtable

Embracing the future of creativity at Dubai Lynx

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

clients consultants agencies

Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’

Maheerah Programme

Maheerah Programme at Athar Festival reveals 15 key participants

RAKTDA appoints three agencies for marcomms strategy

Cannes Lions: Burson’s Global CCO gives his take

Burson officially rolls out globally

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

Jan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

Jan 16, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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